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Anheuser-Busch is looking outside its regular stable of agencies in an effort to help develop new products to offset its flat sales for Budweiser and Bud Dry. Sources said that Grey Advertising/ N.Y. may have gained a footing on the roster by winning one of these lines.
The A-B win was one of two at Grey which came to light last week. Separately, Ian Vale, senior vp/marketing and strategic planning, United Distillers North America confirmed that Grey has been named agency of record for its estimated $40-million media-only print account, beating out Leo Burnett Co./Chicago,
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