Grey Case Has a Familiar Ring

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Confirmation that fed eral investigators are looking into alleged fraudulent billings practices in the print production community is stirring uncomfortable, if familiar, fears in the agency community.

Historically, print production, con sidered a less glamorous outpost in the corridors of the ad world, has functioned as an auto nomous operation with a reputation for accepting vendor gifts. In today’s era of public ownership and agency management, such traditions have been downplayed as a fading throwback to a three-martini era long past.

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