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Grey Advertising today kicks off an estimated $10 million statewide campaign for a new New York Lottery game, which is meant to build on millennium excitement.
The New York Millennium Millions game starts with a $50 million jackpot and increases through Dec. 31; it could possibly grow to $100 million or more, sources said. On New Year’s Eve, the winning number will be announced in a televised drawing.
Teasers for the game debuted last week, trumpeting the theme, “One night.
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