Grey Beats Arnold, Burford In Review

For Jackson Hewitt
NEW YORK – Grey Advertising has won creative and media duties on the estimated $10 million ad account of Jackson Hewitt, the country’s second-largest tax preparation outfit.
Jackson Hewitt, a division of Cendant Corp., tapped Grey here after a review involving Cendant roster shops The Arnold Agency and incumbent Burford Advertising, both in Richmond, Va. “We were looking for a marketing partner who would help us expand to become an even larger force in tax preparation,” said Larry Thompson, vice president of marketing at Jackson Hewitt. The category leader is H&R Block Tax Services.
Grey handles Cendant’s Super 8 Motels and all of the parent company’s media. Arnold’s sister shop, Arnold Communications in Boston, handles Cendant unit Century 21. — Hank Kim and Judy Warner