GREY ADVERTISING



Overall Billings Growth: Up 5.9% to $1.72 billion: (grade B-)

Clients Lost: Playtex, Fruit of the Loom: (grade C+)
New Clients: Raytheon, Borden, Mars’ Sheba cat food: (grade D+)
Growth From Current Clients: Up 5.6% or $91 million: (grade A)
Creativity: Work is appropriate to the client roster, but uninspired: (grade C+)
Management Savvy: By Grey’s high standards, 1992 was a mediocre year, with a lackluster new business performance and the loss of FOL. Still, other shops would envy this mega-agency’s steady growth: (grade B)
Teacher’s Comments: How chairman Ed Meyer solves succession issue in next several years will determine agency stability over long term.
Overall Grade: B-
Copyright Adweek L.P. (1993)