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NEW YORK — The Greens, a fictional family, uses Fuji Photo Film to capture everyday moments in a new campaign that breaks today from Publicis, New York. Spending is estimated at $20 million.
In one of three 30-second spots, Mr. Green offers his daughter’s date candy after learning that the teen is a mascot for the high school football team. The dad uses a Fine Pix F401 digital camera to catch his daughter’s disgust when she notices her escort’s licorice-filled braces.
Another
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