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ATLANTA At least one account currently handled by Adair Greene’s consumer division, Greeneffect, will be placed in review, sources said.
The Atlanta agency, a unit of Interpublic Group, is in the process of disbanding the division, which was established earlier this year, in order to focus exclusively on core healthcare and pharmaceutical business.
The division’s consumer accounts include Georgia-Pacific Building Products in Atlanta, Boral Bricks of Roswell, Ga., and Pactiv Building Products, a unit of Pactiv in Lake Forest, Ill.
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