Greenberg Sexes Up Shaw's Ads

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The latest campaign for Shaw’s Supermarkets from Greenberg Seronick O’Leary & Partners uses unexpected visual techniques and suggestive dialogue to tout the benefits of the Shaw’s Rewards Card.

There’s not a shopping cart, well-stocked aisle or helpful store employee to be found. In fact, the supermarkets themselves don’t appear.

Instead, a trio of 30-second spots breaking this week throughout New England feature a middle-aged, salt-and-pepper haired interviewer who questions young, attractive women about the rewards card.

In one execution, the subject, obscured by shadows, begins in salacious tones: “It’s easy to get.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in