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Hub Shop Scores Shaw’s Supermarkets, Relinquishes Ro-Jack’s
BOSTON–Although it didn’t win the pitch for Shaw’s Supermarkets the last time around, Greenberg Seronick O’Leary & Partners bided its time. It was worth the wait.
The Boston shop last week was awarded the estimated $3 million account after the supermarket chain parted ways with Mintz & Hoke in Avon, Conn.
Client executives remembered Greenberg Seronick from a review the company conducted just a year ago, said Shaw’s representative Bernie Rogan.
“Their expertise and creative work is well-known, and they showed us a great deal of knowledge of our world,” said Rogan.
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