Green Becomes A Pacesetter

New York-based Pace Communications Group, which is owned by WPP Group, last week acquired Green Advertising in Boca Raton, Fla.
Pace already has branch offices in Miami Beach, Fla.; and Alexandria, Va.
“We looked for an agency that fit our aggressive business plan in terms of client base, capabilities and growth potential,” said Pace chairman Milton Bagley. “We are particularly impressed with the growth potential of Florida in general, and the Green organization is ideally positioned to help us achieve our goals.”
Green, founded by Phyllis Green in 1986, has an account roster that includes Levitt Homes, Fort Lauderdale/Hollywood (Fla.) International Airport, Port Everglades, Boca Research and the South Florida Fair.
Agency founder Green said the business transaction should bolster her shop’s performance, specifically in the high-tech, real estate and tourism sectors.
–staff reports