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Greco Ethridge Group and PepperCom have added marketing chores for Interpath, a company looking to enhance its standing in the rapidly expanding application services niche.
Spending for the Research Triangle Park, N.C.-based client is estimated in the $5-8 million range. The assignment was made following a review of undisclosed agencies.
Advertising shop Greco Ethridge, Boston, and PepperCom, New York, best known for public relations, will devise a communications strategy for the client. Trone Advertising, Greensboro, N.C.,
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