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Seeking to capitalize on the area’s growing market potential, TBWA Worldwide is reorganizing its network to develop a new operating region covering Greece, Turkey and the Balkans that will be led by one of its most seasoned executives.
Peter Economides, network client director for the $6.5 billion global agency, has been named director of the region. The post has returned Economides to Athens, where he served as president of McCann-Erickson Greece from 1984-92.
With Greece becoming a full member of the European Union and Athens set to host the Olympic Games in 2004, the agency sees the region becoming an important ad market.
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