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Hockey star Wayne Gretzky has come out of retirement to be commissioner of the new “Bubble Boys Hockey League” in an Anheuser-Busch campaign launched by Fusion Idea Lab.
The Chicago shop teamed with production company Visitor, which produced and directed the effort, to bring to life the tabletop hockey players oft found in sports bars. The project was assigned to Fusion by the client, whose agency of record is DDB Worldwide Chicago. The TV, radio and print ads, which debuted during the Feb.
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