Gray, Giant Are on the Outs

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ATLANTA-Giant Foods, one of the flagship clients at Baltimore’s Gray, Kirk Vansant, has placed its account into review after internal shifts at the supermarket chain.
Billings for the account, which is based in Carlisle, Pa., are $9 million.
The agency, for the time being, is continuing to handle Giant’s public relations support, but that appears subject to change as well.
“We have not signed the new [public relations] contract with [the agency] yet,” said Denny Hopkins, vice president of marketing and sales at Giant.





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