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SAN FRANCISCO Grant, Scott & Hurley here has some fun with the word “schmear” in an outdoor campaign that portrays Noah’s Bagels as the best destination for breakfast food.
The effort breaks in markets such as Los Angeles, San Francisco, San Diego and Portland, Ore., this week, said Brian Hurley, account director and partner at independent GSH.
Posters boast old-time fonts and retro design elements, showing men making pro-Noah’s proclamations through bagels, as if they were bullhorns.
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