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When Santa Monica, Calif.-based Suissa Miller went looking for an idea for its first TV ads for lock maker Schlage, it came up with this puppy: ‘the Doberman of locks.’ Then Schlage cast 80-year-old actress Maurine Newberger as the little old lady alone in her home when a prowler tries to break through the door. At the sound of the intrusion, Newberger looks up from her knitting and begins to bark, chasing the burglar away.



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