Grammy Chanteuse Celine Dion To Hawk Golf Clubs In Dailey Ad

Celine Dion can now add “pitchwoman” to her rƒsumƒ. The singer is shooting a TV spot, created by Dailey & Associates, for Callaway Golf in Los Angeles this week.
In addition to winning Grammys and performing worldwide, Dion enjoys playing golf. She even owns a course in her native Canada.
“She’s a golfaholic,” said Larry Dorman, vice president of advertising and public relations for the Carlsbad, Calif.-based golf club maker.
Dion met Callaway Golf chairman and founder Ely Callaway a few months ago during the VH-1 Fairway to Heaven celebrity golf tournament, Dorman said.
Cliff Einstein, chairman and chief creative officer of Dailey in West Hollywood, Calif., met with Dion in Paris recently to go over the script, sources said, but she will not be singing in the ad, said Dorman. Einstein could not be reached; other agency executives declined to comment.
Callaway has previously enlisted an array of nontraditional golfers, including rockers Alice Cooper and Graham Nash, and most recently billionaire Bill Gates, for its ads. The client’s tagline is: “How golf should feel.”
“One of the things that makes our advertising interesting is that we use people not associated with golf, but who [nonetheless] love the clubs and are passionate golfers,” Dorman said.
In addition to Dion, Callaway has also tapped restaurateur Nobu Matsuhisa to appear in a commercial.
Callaway spends approximately $15 million annually on advertising, according to Competitive Media Reporting.