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LOS ANGELES George P. Johnson hopes its experiential marketing venues at the Olympic Games in Beijing will help shift, expand and improve the agency’s international image.
The Detroit-based shop, well known in automotive circles for its large-scale displays and show support, sees Beijing as a chance to play on a broader stage, said David Rich, svp of strategic marketing worldwide.
In Beijing, GPJ represented two high-profile clients: Chinese PC maker Lenovo and the Bank of China.
“Lenovo represents the only Chinese tier-1 sponsor of the Olympic games,” said Rich.
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