Gotham Woos Women for Alize

NEW YORK Three new print ads by Gotham for Kobrand Corp.’s Alize de France drink line feature recipes and stylized people perched atop an Alize bottle.

The estimated $3 million campaign, directed at women 21-39, features a new tagline, “Parlez Alize,” which replaces, “Deliciously alluring.” The previous campaign, which ran two years ago and was created by David Anton & Partners, featured model and actress Veronica Webb and was targeted at urban consumers. Copy in one ad read, “Never kiss and tell without the details.”