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Two months after adding a credit card brand, Gotham has entered the retail arena.
Sunglass Hut, a Luxottica Group brand with a global footprint, has hired the New York shop as its new lead creative agency worldwide. The assignment arrives after a review that began in the fall.
The other finalists could not be ascertained but sources said that Sunglass Hut briefed four shops and later cut to two before selecting Gotham. The new agency succeeds Moon Communications Group.
Beyond traditional advertising, the assignment includes digital and social media efforts, in-store communications, mobile marketing and events, according to Nick Johnson, Gotham’s president.
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