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BOSTON TJX’s HomeGoods off-price home fashion store chain has selected Interpublic Group’s Gotham for its ad account following a review, according to Pile and Co., the consulting company that managed the process.
The New York shop prevailed over IPG sister agency Mullen in Wenham, Mass., and Havas-owned Euro RSCG Tatham in Chicago. Estimated billings are $3-5 million. Independent Allen & Gerritsen in Watertown, Mass., split with HomeGoods in October as the review began.
The client is based in Framingham, Mass.,
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