Gotham Expected to Win Priceline

NEW YORK — Gotham in New York is poised to land creative duties on Priceline.com, following a review, sources said. Billings are estimated at $30-40 million.

The Interpublic Group shop was among a half-dozen that competed for the account, said sources.

The business has been in house since early 2002. Before that, it was handled by Hill, Holliday, Connors, Cosmopulos, in New York.

Gotham did not return calls and a representative of the Norwalk, Conn. client declined comment. But sources said the agency was in contract negotiations to handle the business.