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A fortysomething woman who resembles actress Mariska Hargitay drives the TV spots in a new campaign for Best Western from Gotham in New York.
In one spot, the woman briskly leads the camera through the interiors of a Best Western—from a room and the lobby to a meeting space and an area for breakfast. Along the way, she introduces a promotional offer (“stay three separate times and earn a free night”) and a new three-tiered classification system (Best Western, Best Western Plus, Best Western Premier).
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