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Goodby, Silverstein & Partners’ ‘Got Milk?’ campaign for the California Milk Processing Board has received yet another award.
The San Francisco shop won the fourth annual Out of the Box award, presented by Northwestern University’s integrated marketing communications department. The award recognizes innovative communications programs relevant to consumers that solve business problems in unique ways.
Boston-based Arnold Communications captured second place honors for its ‘Drivers Wanted’ campaign for Volkswagen of America. Milwaukee agency Laughlin/Constable took third place for a campaign promoting Buell Motorcycle Co.
‘It becomes more difficult each year to select the contest winners as the entries increasingly demonstrate cohesive brand personality among advertising, sales promotion, public relations and direct marketing activities,’ said Stan Tannenbaum, professor of integrated marketing communications at Northwestern and a competition founder.
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