Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Camera brand GoPro has been on the rise lately thanks to a content marketing strategy built on the backs and bikes and boards of extreme sports athletes. But for the brand’s most high-profile campaign—a Super Bowl spot to air regionally on Sunday—it’s opted for another kind of adrenaline rush: Parenting.
By the looks of a preview released Thursday, a GoPro camera has been mounted on extreme infant Charlie Ray’s baby walker as the 8-month-old works his way around the house.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in