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While Google still reigns supreme in search, its contextual advertising network has increased competition from old rivals and publishers themselves.
Yahoo has begun testing a new cost-per-click ad network that takes a different approach than Google’s AdSense contextual network, which relies on scanning a Web page’s content to display relevant ads. Yahoo! has partnered with Revenue Science, a Bellevue, Wash., behavioral targeting company, to quietly test a cost-per-click ad system that shows text ads based on user profiles.
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