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NEW YORK Google, whose AdWords program has solely relied on text-based ads, is opening it up to banners, leaderboards, rectangles and skyscrapers.
The Mountain View, Calif.-based company, which started testing the idea yesterday, said that the image ads initially would be served on the content pages of its publisher network, but not its own properties.
The more than 2-year-old AdWords program lets marketers create their own ads and bid on keywords to dictate where the ads are displayed on Google’s network of search and content Web sites.
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