Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Google said it has signed a deal to display its advertiser listings on VNU Business Media’s Web sites in the United States and Europe.
The deal expands the reach of Google’s AdSense for Content advertising program to include more business-to-business publications with the addition of VNU’s stable of more than 50 magazine Web sites, including NationalJeweler.com, ProgressiveGrocer.com and BeverageWorld.com. VNU is also the publisher of Adweek.
“The more niche a content provider is, the greater the relevancy,” said David Hirsch, director of Google’s b-to-b vertical markets group.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in