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CANNES, France—Google Creative Labs London was the height of fashion in the Cannes Lions Product Design competition tonight, winning the Grand Prix for a jean jacket—the Jacquard—that it developed with Levi's. The garment uses a touch-sensitive cuff and conductive thread to connect users to their Android phones.
By tapping the jacket's wrist, wearers can access information and functions. For example, while riding a bicycle, they can receive estimated arrival times for various destinations via an earpiece, and also choose to accept or dismiss incoming calls and change music playlists.
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