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NEW YORK Google and Microsoft presented sharply different takes on Google’s proposed acquisition of DoubleClick at a Senate hearing yesterday.
In prepared testimony, Google’s chief legal officer, David Drummond, insisted the $3.2 billion deal poses no threat to the industry because, despite its prowess in the text-based search ad arena, Google is a smaller player in the realm of display advertising.
Meanwhile, Microsoft general counsel Brad Smith said the combination would make Google “the overwhelmingly dominant pipeline for online advertising.”
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