Google Makes AdSense Multilingual

NEW YORK Google said today that it has expanded its AdSense program to include five additional languages.

The 9-month-old program, which lets Web publishers deliver text-based ads targeted to search results or a page’s content, is now available in Spanish, French, German, Italian and Japanese interfaces in addition to the original English version.

Google pays the publisher when users click on an ad from its network of 150,000 advertisers, such as Dow, CareerBuilder, Expedia, Renault, Boston Chauffeur and AmericanMeadows.com.

U.S. online publishers currently using AdSense include About.com, Weather.com, iVillage, Lycos and Knight Ridder, among others. Internationally, Burda in Germany, Sports.fr in France and the Economist in the U.K. participate in the advertising program.

Separately, the Mountain View, Calif.-based company earlier this week said it has started to display book excerpts, reviews and bibliographic information on its search results pages. It is an experiment, called “Google Print,” that offers book publishers a way to make their content available to consumers, said a company representative. Initially, Google is running ads at no charge as a part of the beta test to measure how users receive them.