Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Women’s Web publisher iVillage said it would replace Google’s search and contextual text advertising with rival Yahoo’s.
Beginning Sept. 1, the New York-based publisher will begin using Yahoo as its Web search engine, including advertising listings. In addition, Yahoo’s Content Match contextual text advertising will replace Google AdSense advertising on iVillage article pages. Financial terms of the deal were not disclosed.
Google and iVillage were partners for two years.
IVillage, along with About.com, NYTimes.com and Weather.com,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in