Google Has Broader Print Ambitions

NEW YORK Google has confirmed that it is testing an expansion of its advertising system to include newspapers.

Through Google Publication Ads, Google will allow invited advertisers to place ads through it in two unidentified Chicago newspapers. This expands on a test Google undertook earlier to let its advertisers place ads in trade publications like PC Magazine and Maximum PC.

“Advertisers and publishers reacted favorably to the initial test,” said a Google representative. “We’re continuing to explore ways to experiment with ads in print media.”

Google executives have stated that its AdWords auction system, which currently allows advertisers to run search and graphical display ads, could be expanded to offline media, including TV.

Advertisers in the test can target ads based on keywords, target demographics and circulation figures, according to a Google Web page describing the program. Ads can include text and images.