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Google, Facebook and Apple each nurtures its very own microeconomy. Hundreds of businesses orbit around each of these companies, operating either somewhat or completely dependently on the audiences and/or the technology platforms the three provide.
It could be argued that Google alone drives nearly every company on the Web. Search is the lifeblood of the e-commerce, Web publishing and online ad sectors. Hundreds of specialized agencies exist solely to help brands make sure their sites are found and visited.
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