Google-DoubleClick Gets FTC OK

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NEW YORK Google has received clearance from the Federal Trade Commission to complete its acquisition of DoubleClick.

The approval removes a major hurdle to the $3.1 billion purchase, which promises to increase Google’s share of the online ad market via its acquisition of the leading ad-serving technology company.

The FTC voted 4-1 to approve the merger, rejecting arguments from Google competitor Microsoft that the combination would constitute a choke hold on Internet advertising. Google dismissed these claims by noting that DoubleClick does not buy or sell Web advertising, rather it provides the technology for ad delivery and measurement.




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