Google Begins Radio Ads

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Google said it has begun testing radio ads, a step in its move to extend its ad platform from the Web into traditional media.

The company said on one of its blogs that some of its advertisers have begun using its AdWords platform to run radio placements in some cities and on satellite radio. Google Audio Ads lets advertisers target their placements based on geography, demographics and time aired.

The test comes nearly a year after Google acquired dMarc in a deal worth up to $1.2



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in