This week on the Adweek podcast, we talked about the virtues of slow-TV-like advertising and the power of getting quieter. But Google and Droga5 move boisterously in the other direction in their new anthem spot for the Pixel 2 smartphone.
Got questions about the Pixel 2? This commercial has answers—plenty of them, in rapid-fire succession, sometimes coming before you’ve even finished your question, and all of them illustrated by poppy set-piece visuals showing how the phone will brighten up your already Technicolor life.
The theme of the spot is “Ask more of your phone,” and it feels quite YouTube-y in its inclusion of a bunch of influencer cameos, featuring Salt Bae, rapper Young MA, British weatherman Michael Fish, David LaChapelle, Dua Lipa, animators Stoopid Buddies and more.
“It’s a film that celebrates Google’s love for questions and how they push us forward and nicely tee’s up Google Pixel 2 as the perfect answer,” say the press materials. “Now it’s time to question that precious thing in your pocket, and ‘Ask More’ of your phone.”
See Google’s two previous spots for the Pixel 2, which debuted Oct. 4, below.
Spot: Ask More of Your Phone
Agency: Droga5 NY
Production Company: RESET
Director: Ian Pons Jewell
Post Production: Method
Music: Daptone Records
Sound: Sonic Union