Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Casual gamers in the middle of a hot and heavy game of Word Challenge will have to wait for a word from the sponsor before they can continue. A 15-second spot from Esurance rolls while the gamer waits and then play resumes.
This is just one of the scenarios Google is presenting to marketers as part of its expanded AdSense for Games beta test. Google’s in-game advertising network for video, text and display ads launched on a limited basis last November, however beginning today the search giant is formally inviting marketers and game publishers to jump onboard.
This
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in