Goodwill Is Counting on Adstreet in North Carolina

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The Goodwill Community Foundation has named Ad-street its advertising agency.

The Raleigh, N.C., shop outperformed five undisclosed area agencies in a review to win the business. Billings are undisclosed.

Previous advertising had been handled internally by the client.

The shop’s upcoming branding and public relations campaign will be designed to drive cash and materials donations. These monies and goods are used to support Goodwill’s outreach program to disadvantaged and disabled individuals.

Adstreet’s television and radio advertising, introducing “You can improve the quality of a life” as a tagline, will break in North Carolina regional broadcast markets the first week of October.

The agency is also handling media planning and buying duties.

“The competition focused on sales, sales, sales,” said agency senior account manager Jenny Martin.











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