Goodrich Turns Freelance; Leonard Seeks To Rebuild

Despite layoffs and the resignation of creative director Kara Goodrich last week, Leonard/Monahan founder and chairman Bruce Leonard said he plans to regroup.
“We’re not going away,” Leonard said. “We’ve lost a key account and made the necessary staff reductions, and we’re rebuilding this agency. We’ve had to do this several times in the past, as has every agency in New England, but when this happens my adrenaline gets going and I get more involved.”
Goodrich’s decision to begin freelancing for Leonard/Monahan and other shops followed the agency’s loss of the Polaroid Corp. account and the resignations of partners Pam Hamlin and Kathleen Hall [Adweek, Feb. 2].
John Simpson, hired about four years ago from what was then Rivers Doyle Walsh & Co. in Providence, R.I., has been named acting creative director at Leonard/Monahan, said agency representative Lynn Walters.
Hamlin has joined Arnold Communications in Boston as a group account director. A replacement for the position of director of client services is being sought, said Walters. Hall, reached at her home last week, said she is weighing at least two job offers on the client side.
In addition, the shop last week let go at least seven employees, Walters said. The Providence, R.I., agency now has a staff of 28 and handles such clients as Foster Grant, Garilick Farms, ABC Sports, Markem Corp. and Providence-Southern.
“We’re fully in support of Leonard/Monahan,” said William Potts, vice president of marketing at Foster Grant, Dallas. “They’ve got a tremendous team up there.”