Brand advertising was the last piece of the puzzle for Trailer Park, the entertainment marketing agency that has branched out into digital production and advertising. Fulfilling that role is Goodness Mfg., which Trailer Park acquired in 2010 when Goodness was three years old. The shop has integrated digital production resources in mobile, print, digital publishing, social, interactive TV, and branded content, enabling the broader company to deepen its direct ties with marketers. In addition to Toshiba and ING Direct, the agency works for the likes of Bolthouse Farms and Newegg.com.
Who left to right: Paul Keister, ecd; Rupert Samuel, evp, integrated production; Tom Adams, ecd; Bob Cianfrone, ecd;
Rick Eiserman, CEO, Goodness Mfg. and Trailer Park
What Advertising agency
Where Hollywood, Calif.
Photo: Jeremy Goldberg