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SAN FRANCISCO Diamond of California is targeting young, active snack buyers with an off-the-wall regional campaign to brand its new Emerald Nuts. TV spots will break during the National Football League playoffs this weekend.
Omnicom’s Goodby, Silverstein & Partners, San Francisco, developed a series of 15 commercials playing off the letters E and N with odd images such as “encouraging Norwegians,” “Egyptian navigators” and “entangled nine-year-olds,” all of whom, we are told in a voiceover, “Love Emerald Nuts.”
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