Goodby's First Saturn Ads for Sales Event, Not Ion

Goodby, Silverstein & Partners’ first work on its recently secured Saturn account will not be for the forthcoming Ion coupe, but for a spring sales event, sources said. Three TV spots for that effort are due out in a week or two, sources said.

The quick transition of the account from Saturn’s former agency, Publicis & Hal Riney, to Goodby changed the automaker’s plans and abruptly shifted its schedule, sources said.

Details have not been finalized, but Goodby’s working tagline for the automaker is, “It’s different in a Saturn.”