SAN FRANCISCO – Goodby, Berlin & Silverstein here received approval from Carl’s Jr., Anaheim, Calif., on a new TV campaign expected to begin airing in August. The work is expected to target frequent fast food customers between the ages of 18 and 34. This group represents 35% of the industry’s customers and generates 70% of its sales. Previously, Carl’s Jr. aimed its ads at infrequent fast-food customers 18-49.
Copyright Adweek L.P. (1993)
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