Goodby’s Argyilan Makes Move to Hill, Holliday

Kristi Argyilan today becomes executive vice president and media director at Hill, Holliday, Connors, Cosmopulos.

“I was looking for a place where I could play a bigger role in the management of the business and the management of the company,” said Argyilan, who for six years served as associate partner and director of media services at Goodby, Silverstein & Partners in San Francisco.

She will oversee a 70-person department that handles planning and buying for Fidelity Investments, John Hancock Financial Services, Lycos, Dunkin’ Donuts and FleetBoston.

“The account roster is very interesting, especially for someone coming from the heart of technology,” Argyilan said. “They have a great balance of technology and financial clients.”

Argyilan replaces Lisa Berman, who departed from Interpublic Group-owned Hill, Holliday in October for a post at independent shop Donovan Group in Northborough, Mass.

At Goodby, Argyilan led a 50-person department, overseeing buying for clients such as E*Trade, Hewlett-Packard, Discover Card, TiVo and SBC/Pacific Bell.

“I get the sense that it’s just a bigger job … they’re acquiring or building different capabilities,” Argyilan said of Hill, Holliday, where she reports to agency co-president June Blocklin.

“[Argyilan is] someone who’s obviously a leader,” said Blocklin. “She built a high-profile, high-powered media group at Goodby, and she’s a perennial star who is recognized every year [for her] innovative media strategy.”

While specific goals have yet to be determined, Hill, Holliday would like to grow its base of media-only clients, which in-cludes T.J. Maxx, Blocklin said.

Goodby has not yet replaced Argyilan, and agency president Colin Probert said that the agency will consider both internal and external candidates.

“It’s always a loss to lose someone who has been here a long time and who does a great job,” said Probert. “She’s a great lady and we’re sorry not to have her here.”

However, Probert insisted that Argyilan’s departure would not present “any serious issues,” since client work is overseen by group media directors.