Goodby Unveils Saturn Campaign

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LOS ANGELES — Saturn on Tuesday unveiled its first major campaign from Goodby, Silverstein & Partners, tagged “It’s different in a Saturn.”

The campaign moves away from emphasizing Saturn as a company to focus on the product and driving experience. Campaign spending could not be determined.

A “brand anthem” TV spot, running in 30- and 60-second executions, debuts Aug. 16. It shows people performing driving activities without vehicles, such as a man walking backwards down his driveway, a woman who walks down the road with two young boys behind her and stops at a house to pick up a young girl, and hundreds of people walking down a highway.



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