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Goodby, Silverstein & Partners leans on drama and comedy, respectively, in new campaigns for Turner Network Television and the U.S. Olympic Committee.
The TNT campaign is Goodby’s first-ever branding initiative for a TV network. It will use the tagline “We know drama.” Ads break June 12 on cable, spot TV and in cross-promotions with TNT sister networks.
All told, media placement, including spots running on other Turner-owned networks, is valued at $100 million.
TNT has used the San Francisco shop for project work, but this time the goal is to rebrand TNT as a sophisticated channel showcasing quality movies and sports.
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