Goodby, Silverstein Tries On Dickies

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SAN FRANCISCO Clothing brand Dickies said it has hired Omnicom Group’s Goodby, Silverstein & Partners as its first lead agency for campaigns that will begin breaking next year.
 
The client, based in Fort Worth, Texas, in recent years has spent $5-10 million annually on ads, per Nielsen, handling the bulk of its creative chores in-house or through various shops on a project basis. The client’s media outlay for the first seven months of 2009 was $3.8

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