Goodby Silverstein & Partners has hired veteran marketing executive Julia Mee as its first chief marketing officer.
Mee joins the Omnicom shop in San Francisco after working with the GS&P team for 15 years on the client side, while serving in various global advertising and media roles at Cisco, HP and Yahoo.
"Julia has been one of our best clients, and in each of her jobs, she's advocated for us better than we've advocated for ourselves," says partner and president Derek Robson in a statement. "Julia brings clarity about the changing landscape of our industry and a perspective to the company that we've never had. All of that experience adds up to an exceptional leader who will no doubt contribute immensely to the future growth of GS&P."
Moving forward, Mee will oversee the agency's marketing efforts, working on new business pushes, consultancy partnerships, staffing and portfolio management duties.
"For 15 years at three different companies, GS&P was my trusted agency partner," Mee says. "They listened closely, dug into the business, gathered deep customer insights and provided strategic thinking that went far beyond what many expect from an 'advertising agency,'" said Mee. "We built global campaigns together that made significant contributions to the business, and, along the way, they made me and my teams look really good. Now it's my turn to help contribute to their business. I'm honored to join their ranks."
Mee most recently served as senior director of global advertising, media and sponsorships for Cisco, which has been a GS&P client since 2012. She helped develop that company's "Internet of Everything" effort; she also worked on GS&P's award-winning, post-Compaq merger "+hp" campaign while serving as that company's director of brand marketing for the EMEA region and collaborated with the shop in her more recent role as vp of global advertising and media at Yahoo.
The news of Mee's hire follows several new business wins for GS&P, which picked up agency of record duties for The Golden State Warriors, StubHub and mobile gaming company GREE International earlier this year. The agency also reportedly expanded its relationships with longtime clients Comcast and Frito-Lay during that period.
In August, GS&P promoted 20-year veteran creative director Margaret Johnson to the chief creative officer role and named Robson president following an earlier announcement that it had hired a dozen new creatives including former Wieden + Kennedy Coca-Cola lead Jeff Gillette. The agency also named two new partners (Bonnie Wan and Christine Chen) and two new managing partners (Brian McPherson and Leslie Barrett) over the summer.