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In the wake of losing flagship clients like Sprint late last year, Goodby, Silverstein & Partners laid off at least 100 people in its San Francisco agency or around 14 percent of its staff of more than 700 people, sources estimated.
There were more than 100 staffers working on Sprint alone, according to the sources, underscoring just how big the account was for Goodby. Staff cuts were made across the board, though.
In December, GSP was surprised to learn that Sprint, a client of four years, was cutting its GSP ties to move to a new Publicis Groupe-dedicated agency led by Digitas.
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